For a city famed for its live music scene, Melbourne has been devastated with the recent closures of clubs and bars. With the mission of recreating an authentic live club experience on a virtual platform
, Lucky Ent teamed up with AV 24/7 to capture and reliably stream a 9-hour live DJ performance through multiple platforms to reach as many listeners as possible. Solution:
To recreate the authentic club experience, AV 24/7
set up 4 separate camera feeds to allow switching between various point of views for the duration of the live stream. We streamed the event through 5 separate live-stream platforms – Zoom, Facebook Live, IGTV, Twitch and YouTube. Our team ensured that both the audio and vision outputs were the highest quality possible to encourage and maintain engagement throughout the event. Outcome:
Made In Melbourne LIVE reached over 250k people and had over 85k views across the 5 platforms. For 9 hours, 16 DJs were able to perform and create a realistic virtual club experience for their fans not just in Melbourne but around the world. The live-stream recording is available on YouTube and Facebook to allow viewers to re-watch the event an infinite number of times.